As an acting coach Marci teaches actors what they need to know before, during and after their auditions. Marci also offers coaching via Skype
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I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.
While working on the feature film Vampire Academy: BloodSisters, based on the best-selling series of six young-adult paranormal romance novels, I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition. One actor simply tweeted, “Christian Ozera” (the name of one of the very exciting male characters in the book series) and the Internet went wild with rumor mongering. To put things into perspective, this book series has a HUGE fanbase. The Facebook fanpage for the movie—which hasn’t even been made yet!—has more than 250,000 fans.
I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition.
I got an email from one of my producers who asked that all casting news come from the production and that what goes on behind the scenes (i.e. who’s auditioning) should be controlled by us. The producer added that any further “leaks” would compromise an actor’s potential for being hired.
The Facebook fanpage and Twitter blew up with speculation and thousands of fans were hysterically talking about whether the actor who tweeted about auditioning for Christian was going to get the part. I had to call his representatives and suggest that this was perhaps not the most professional approach to getting the role. I knew in my heart that he had tweeted this in an innocent way, not realizing what trouble would ensue from his simple tweet. Another actor on Twitter and Facebook who wanted one of the lead roles so badly would fan the flames of speculation and neither deny or confirm that he was being offered the part. He even created a Facebook Fanpage for his mission. Because IMDb is actually a fan site much like Wikipedia, anyone can enter information. We hope and depend that the site actually vets the information, but an actor who was “rumored” to be in the mix, who actually wasn’t, was listed as “rumored” to be playing the role. This added to even more confusion.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows. The producers, networks, studios see this sort of thing as a leak of information. This news should ONLY come from the production if and when they see fit and in the venue that they want it to come from. If after reading this you still feel compelled to share this kind of information, you should clear it with the producers first.
Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space. At ABC and ABC Family, after series are green-lit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.”
At ABC and ABC Family, after series are green-lit and before production begins, our social media and PR teams walk the actors and producers through a social media 101
Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them. During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care. We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”
I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, “All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.
We talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.
Historically, “leaks” and “spoilers” are more likely to come from the studio audience and the extras. There is almost no way to shut that down on a show that’s filmed in front of a live audience – other than to ask people not to ruin the surprise for everyone else.”
Of course, I understand the feeling we all have these days to share news within our community of followers on Facebook and Twitter along with your website. I suggest you share it after the project is completed and only when it’s about to air. Another thing to do so that you feel connected is to say something benign like “Auditions went GREAT today! I was so prepared!” That way, nobody gets hurt!
Marci Liroff – Audition Bootcamp – Online Course
“Your audition should not feel like a visit to the doctor! It is your time to show us what you’ve got. I will help you feel more in your body than you’ve ever felt before.” – Marci Liroff
Audition Bootcamp: a one-of-a-kind online class to help actors learn exactly what it takes to win the role in a film and television audition. Takes you step by step through the audition process.
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Marci Liroff – Audition Bootcamp – Testimonials
I read Marci’s articles in Backstage and was thrilled to see she had an online class. Her Backstage articles are amazing & full of great info all of us actors need to know, so I knew a class by her would be even better. I’m 50% done and I can’t believe how much I’ve learned. Writing extensive notes and can’t wait to watch the next half. Great class. I highly recommend!
I feel that if I can walk away from an online course with one juicy tidbit then I am happy. Holy Cow, this series offers dozens! And the cherry on top are the links in the end. Great! Thank you!
If you want to understand what you can really bring to an audition, this course is for you! Learn from Marci’s many years of experience in an honest and open class format. You’ll love being able to go back to this course over and over again!
I’ve been following Marci Liroff for a few years and have come to rely on her perspective as gospel. This behind-the-curtain look at the industry and where it’s gone over the last 20 years is a necessity for any actor who wants to connect with casting staff.